隨著人工智能技術(shù)與物聯(lián)網(wǎng)技術(shù)的深度融合，中國(guó)智能硬件市場(chǎng)近年來呈現(xiàn)爆發(fā)式增長(zhǎng)，產(chǎn)品形態(tài)從智能家居、可穿戴設(shè)備向工業(yè)級(jí)、醫(yī)療級(jí)等領(lǐng)域快速拓展，市場(chǎng)規(guī)模持續(xù)攀升。根據(jù)全球領(lǐng)先的新經(jīng)濟(jì)產(chǎn)業(yè)第三方數(shù)據(jù)挖掘和分析機(jī)構(gòu)iiMedia Research(艾媒咨詢)最新發(fā)布的《2025年中國(guó)智能硬件市場(chǎng)發(fā)展?fàn)顩r與用戶行為調(diào)查數(shù)據(jù)》數(shù)據(jù)顯示，2020年中國(guó)人工智能核心產(chǎn)業(yè)規(guī)模便達(dá)到1500億元，預(yù)計(jì)2025年產(chǎn)業(yè)規(guī)模達(dá)到4000億元。其中，2024年中國(guó)教育智能硬件市場(chǎng)規(guī)模為962億元，預(yù)計(jì)2025年中國(guó)教育智能硬件市場(chǎng)規(guī)�？蛇_(dá)1125億元，說明以人工智能行業(yè)為核心的智能硬件市場(chǎng)發(fā)展前景廣泛。

　　在對(duì)智能硬件了解情況調(diào)查中，有57.75%的智能硬件用戶選擇了智能手機(jī)，這表明超過半數(shù)的智能硬件用戶對(duì)智能手機(jī)了解程度最高。在智能家居購買情況中，44.44%的用戶購買了智能電視，說明中國(guó)智能硬件用戶對(duì)智能電視的需求最為旺盛。在可接受的智能可穿戴設(shè)備類型中，51.69%的智能硬件用戶可以接受智能手表產(chǎn)品，43.07%的智能硬件用戶可以接受智能手環(huán)類產(chǎn)品。在智能硬件產(chǎn)品(設(shè)備)具有的優(yōu)點(diǎn)上，29.54%的智能硬件用戶認(rèn)為其提升了生活或工作效率。在智能硬件產(chǎn)品(設(shè)備)具有的缺點(diǎn)上，22.76%的智能硬件用戶認(rèn)為最突出的問題是價(jià)格虛高。

　　艾媒咨詢分析師認(rèn)為，未來中國(guó)智能硬件行業(yè)需要精細(xì)化，各企業(yè)需要加強(qiáng)自身核心技術(shù)研發(fā)，優(yōu)化智能硬件產(chǎn)品，提高智能硬件用戶體驗(yàn)，同時(shí)關(guān)注政策導(dǎo)向，把握細(xì)分市場(chǎng)機(jī)遇。(《艾媒咨詢 | 2025年中國(guó)智能硬件市場(chǎng)發(fā)展?fàn)顩r與用戶行為調(diào)查數(shù)據(jù)》完整高清PDF版共36頁，可點(diǎn)擊文章底部報(bào)告下載按鈕進(jìn)行報(bào)告下載)

　　With the deep integration of artificial intelligence technology and Internet of Things technology, China's smart hardware market has witnessed explosive growth in recent years. The product forms have rapidly expanded from smart home and wearable devices to industrial-grade, medical-grade and other fields, and the market size has continued to rise. According to the latest "iiMedia Report | Survey data of China's intelligent hardware market development and user behavior in 2025" released by iiMedia Research, a world-leading third-party data mining and analysis institution for the new economy industry, the scale of China's core artificial intelligence industry reached 150 billion yuan in 2020. It is estimated that the industrial scale will reach 400 billion yuan in 2025 and the core industrial scale of artificial intelligence in China will reach 1 trillion yuan in 2030. Among them, the market size of educational smart hardware in China was 96.2 billion yuan in 2024, and it is expected to reach 112.5 billion yuan in 2025. The above data and predictions are sufficient to demonstrate that the development prospects of the smart hardware market, with artificial intelligence and the smart hardware industry at its core, are broad.

　　In the survey on the understanding of smart hardware, 57.75% of smart hardware users chose smart phones, which indicates that more than half of smart hardware users have the highest level of understanding of smart phones. In the purchase situation of smart home appliances, 44.44% of users bought smart TVS, indicating that the demand for smart TVS among Chinese smart hardware users is the most vigorous. Among the acceptable types of smart wearable devices, 51.69% of smart hardware users can accept smartwatch products, and 43.07% of smart hardware users can accept smart bracelet products. In terms of the advantages of smart hardware products (devices), 29.54% of smart hardware users believe that they have improved the efficiency of life or work. Among the shortcomings of smart hardware products (devices), 22.76% of smart hardware users believe that the most prominent issue is the inflated price.

　　Analysts from iiMedia Research believe that in the future, China's smart hardware industry needs to be refined. Each enterprise should enhance its core technology research and development, optimize smart hardware products, improve the user experience of smart hardware, and at the same time pay attention to policy guidance and seize the opportunities in niche markets. (The complete high-definition PDF version of "iiMedia Report | Survey data of China's intelligent hardware market development and user behavior in 2025" is 36 pages long. You can click the report download button at the bottom of the article to download the report.)

　　2017-2025年中國(guó)教育智能硬件市場(chǎng)規(guī)模及預(yù)測(cè)

　　數(shù)據(jù)顯示，2017-2024年中國(guó)教育智能硬件市場(chǎng)規(guī)模整體呈現(xiàn)上升趨勢(shì)，2024年中國(guó)教育智能硬件市場(chǎng)規(guī)模達(dá)962億元，同比增長(zhǎng)19.21%。2022年開始，中國(guó)教育智能硬件市場(chǎng)規(guī)模增長(zhǎng)率大幅度飆升。艾媒咨詢分析師認(rèn)為，受“雙減”政策的影響，大部分線下教育輔導(dǎo)機(jī)構(gòu)由線下教育變?yōu)榫�上教育，教育智能硬件設(shè)備成為傳統(tǒng)校外輔導(dǎo)的重要替代方案。

　　2025年中國(guó)智能硬件用戶對(duì)智能家居整體滿意度

　　數(shù)據(jù)顯示，在2025年中國(guó)智能硬件用戶對(duì)智能家居整體滿意度調(diào)查中，滿意度最高的是“比較滿意”，占比達(dá)到63.89%，顯示出絕大多數(shù)智能硬件用戶對(duì)智能家居的滿意度較高。其次是“非常滿意”和“一般”，占比均為17.71%，表明有相當(dāng)一部分智能硬件用戶對(duì)智能家居的滿意度處于中等水平。而“非常不滿意”的占比最低，僅為0.69%，說明大部分智能硬件用戶對(duì)智能家居的整體滿意度較高，極少數(shù)智能硬件用戶對(duì)智能家居的使用體驗(yàn)感到不滿。

　　2025年中國(guó)智能硬件用戶接受的智能可穿戴設(shè)備類型

　　數(shù)據(jù)顯示，手表類智能可穿戴設(shè)備以51.69%的占比高居榜首，顯示出智能硬件用戶對(duì)手表類設(shè)備的高度接受度。手環(huán)類以43.07%的占比緊隨其后，表明手環(huán)也是受歡迎的穿戴方式。眼鏡類和服裝/鞋類分別以40.45%和35.96%的占比位列第三和第四，顯示出智能硬件用戶對(duì)這些穿戴方式也有一定的接受度。頭戴類和耳飾類分別以34.46%和30.34%的占比位列第五和第六。項(xiàng)鏈/戒指類和貼片類以28.84%和22.10%的占比排在最后兩位，說明這兩種穿戴方式的接受度相對(duì)較低。

　　2025年中國(guó)智能硬件用戶使用可穿戴設(shè)備的場(chǎng)景

　　數(shù)據(jù)顯示，在2025年中國(guó)智能硬件用戶使用可穿戴設(shè)備的場(chǎng)景調(diào)查中，支付與身份驗(yàn)證(使用設(shè)備進(jìn)行快捷支付等)和導(dǎo)航與定位(旅行中的路線指引等)的占比最高，均為47.19%。這兩個(gè)場(chǎng)景的高占比表明，智能硬件用戶對(duì)于可穿戴設(shè)備在支付安全性和提高出行便利性方面的需求強(qiáng)烈。遠(yuǎn)程控制家居設(shè)備(通過智能手環(huán)控制家中的智能家電等)和健康情況檢測(cè)(睡眠呼吸、心率監(jiān)測(cè)等)的占比均為44.94%，顯示出智能硬件用戶對(duì)智能家居控制和健康監(jiān)測(cè)的高關(guān)注度。緊急救援(自動(dòng)檢測(cè)異常情況并發(fā)送求救信號(hào)等)和環(huán)境監(jiān)測(cè)(檢測(cè)空氣質(zhì)量、溫度等)的占比分別為37.08%和36.33%，相對(duì)較低，但仍顯示出一定的市場(chǎng)需求。運(yùn)動(dòng)情況檢測(cè)也有34.08%的占比，顯示出智能硬件用戶對(duì)可穿戴設(shè)備的運(yùn)動(dòng)性能和運(yùn)動(dòng)時(shí)人體信息監(jiān)測(cè)也有一定要求。休閑娛樂和工作需要的占比分別為25.84%和22.85%，相對(duì)較低，說明這些場(chǎng)景不是智能硬件用戶使用可穿戴設(shè)備的主要驅(qū)動(dòng)因素。

　　2025年中國(guó)智能硬件用戶可接受的智能音箱產(chǎn)品價(jià)位

　　數(shù)據(jù)顯示，在2025年中國(guó)智能硬件用戶可接受的智能音箱產(chǎn)品價(jià)位中，501-1000元的價(jià)位段占比最高，達(dá)到44.05%，顯示出智能硬件用戶對(duì)于中等價(jià)位智能音箱的偏好。其次是1001-2000元價(jià)位段，占比28.57%，反映出部分智能硬件用戶愿意為更高端的智能音箱支付更高的價(jià)格。500元及以下的產(chǎn)品占比為23.21%，說明仍有相當(dāng)一部分智能硬件用戶對(duì)低價(jià)智能音箱保持興趣。而2000元以上的高端智能音箱接受度最低，僅占4.17%，表明大多數(shù)智能硬件用戶對(duì)于智能音箱的預(yù)算有限，更傾向于選擇性價(jià)比較高的產(chǎn)品。